Originating in Devon in 1987, Roly’s Fudge has grown to over 40 independently run, family owned fudge pantries across the UK - each one making fresh fudge by hand every single day.
Our recipe hasn’t changed since the beginning. Every batch is made in copper pans, right in front of your eyes, using only the finest natural ingredients - never artificial colourings, additives, or ultra processed substitutes.
Roly’s Fudge started in 1987 when the founders started to make homemade fudge in their farmhouse cottage kitchen. They decided to return to the artisan method of making fudge.
Using a large copper cauldron from a local antique shop, they followed a 100 year old family recipe passed down over generations to craft the first batch of traditional vanilla clotted cream, using lashings of rich butter.
That same year, the first Roly’s Fudge Pantry opened in Torquay - the queues ran down the street as people watched fudge being stirred, poured, and cut by hand through the shop window.
More than 35 years later, nothing has changed - same recipe, same artisan method, same love and care.
Every Roly’s Fudge Pantry is independently owned and run by local families – each one with its own character, charm, and story to tell.
What unites us all is a shared love of real fudge – handmade in small batches using traditional methods and quality ingredients you can trust.
Our roots are in Devon and Cornwall, where the very first fudge pantries began. Today, you’ll find us across the country – from the Lake District to York, the Cotswolds to Derbyshire – each one proudly keeping the craft alive in its local community.
Each shop prides itself on providing a unique and authentic experience, where you can watch our fudge handmade daily in their local towns in a process that takes up to 2 hours a batch and using real butter, milk and sugar.
If you’d like to find out how to open your own fudge pantry and join the Roly’s family, you can find out more about our franchise opportunities and request a franchise information brochure.
If you can’t make it to one of our fudge pantries, you can still enjoy our handmade fudge delivered straight to your door.
Roly’s Fudge makes the perfect gift for all ages and occasions – birthdays, Christmas, Easter, Mother’s Day, Father’s Day, or simply to treat yourself. Our online boxes start from £19.50, with UK postage and packaging included in the price.
Try our Vanilla Clotted Cream, Chocolate or Rum ‘n’ Raisin from our fudge shop online to try some of our traditional favourites. For something a little more modern, try our quirky Lemon Meringue or our very popular Sea Salt.
When you buy our fudge online, there’s no nasty shocks when you get to the checkout – all of our prices are inclusive of standard postage and packaging within the UK.
We also make our own range of vegan fudge, crafted with cashew butter and coconut oil, and accredited by The Vegan Society. Try it in four flavours, available while stocks last – Vegan Vanilla, Vegan Chocolate, Vegan Chocolate Orange and Vegan Salted Maple & Pecan.
We offer discounts if you’re signed up to the Roly’s Fudge newsletter – become a Roly’s Fudge club member today >>
I pop in to the Bakewell shop frequently, i was never that keen on fudge until I decided to try their fudge as I went past the shop and the smell drew me in .I have tried most of the flavours now but my favourite is salted pecan and maple ,just gorgeous .A store in Matlock bath now so even closer ,might be my downfall 😬 not great for a diet but a treat won’t hurt ! Friendly staff and great fudge what more do you want .
I stumbled across Roly’s well over 13 years ago in a shop in North Devon. I was drawn like a hungry bumble bee is to nectar, to the most mouthwatering sugary scent in the air I had ever encountered. After sampling the tasty freebies on offer I was hooked and have been ever since, and refuse any cheap imitations!
During a visit to Devon, age 10, I went on a bike ride with my cousins… We returned to the car later, only to find my mum and aunt with empty bags of Roly’s fudge. They had discovered a shop and were lured in by the sweet smell. One sample later and they had bought half the shop! They said “we bought you some fudge, but we’ve eaten it all, sorry.” Needless to say they couldn’t manage dinner that night!
I have recently returned from a family holiday in Cornwall where we sampled fudge at every opportunity, even some “award winning” fudge, but nothing compared to Roly’s. I usually buy Roly’s for Christmas but my son was so disappointed with the fudge in Cornwall that he has made a special request for Roly’s for his birthday this month. It is simply the best.
The fudge is cooked in our traditional copper pans in full view of our customers, using natural ingredients.
It is then poured out onto our solid marble slabs whilst still hot, where it cools quickly.
Using a paddle, we stir the fudge, before carefully forming it into a baguette shape.
As it begins to set into shape, we slice the baguette of fudge into large slabs.
Our fudge has won over 150 awards over the past ten years.
In 2017, 2019 and 2020, our fudge won Confectionery Champion from Taste of the West for the best fudge in the South West!















































Roly’s Fudge was awarded 5 Star Franchisee Satisfaction from the 5 Star Franchise Programme two years in a row from the Best Franchise Awards 2017 and 2018, based on positive feedback from our franchisees. They also won ‘Best Small Business’ in the Best Franchise Awards 2017.
Roly's Fudge is a proud member of the bfa (British Franchising Association) since 2023.
I visit this shop to treat myself every time I visit Bakewell, without fail. I'd recommend the sea salt flavour to anyone but I do normally go in wanting sea salt and come out with £3 worth of that and £3 worth of clotted cream flavour and you do get a reasonable amount cut into to smaller pieces which is ideal for snacking whilst walking around Bakewell or in the car journey home. If you tell them how much you want to spend it's not a nasty shock at the end with how much you've spent just asking for a piece of this and a piece of that etc because they are big pieces.
To be honest no matter where I am if I see a Roly's I always treat myself but living in Derbyshire this is my nearest one and often visit Bakewell just for the fudge 🙂