Welcome to Roly’s Fudge Online!

Roly’s Fudge offers the best crumbly fudge you’ll ever find. Originating from Devon in the West Country over 30 years ago, we now have 38 shops across the UK. Each of our shops use traditional recipes to make fresh fudge every day, handmade in full view for you to see.

Roly’s Fudge started in 1987 when the founders started to make homemade fudge in their farmhouse cottage kitchen. They decided to use natural ingredients whenever possible, and that it should be made with only traditional methods.

Using a large copper cauldron obtained from a Devon antique shop, they followed an old family recipe passed down over generations to make the first batch of traditional vanilla clotted cream, using lashings of Devon butter. Find out more about Roly’s Fudge and how we make our fudge, or read more about the Roly’s Fudge history!

Buy Handmade Fudge Online from our Shop

Roly’s gift wrapped fudge is the perfect present for all ages and all celebrations, including birthdays, Christmas, Easter, Father’s Day and Mother’s Day. You can buy our fudge online from only £11.95 per box. And when you buy our fudge online, there’s no nasty shocks when you get to the checkout – all of our prices are inclusive of standard postage and packaging within the UK.

Try our Vanilla Clotted Cream, Chocolate or Rum ‘n’ Raisin from our fudge shop online to try some of our traditional favourites. For something a little more modern, try our quirky Lemon Meringue, or our very popular Sea Salt.

We also now have dairy-free, vegan fudge available in two flavours – Maple & Cashew, and Dairy-Free Salted Maple & Pecan.

Open your very own Roly’s Fudge Pantry

Our Roly’s Fudge Pantries are owned and run by independent business owners, from families to students to entrepeneurs – every shop has its own unique look and feel, and each of us are united by our passion for authentic and artisan fudge, all locally sourced and crafted.

Roly’s Fudge is the largest fudge franchise system in the world and, just like each of its Roly’s Fudge Pantries, it is uniquely family-owned and family-run!

We have a number of fudge pantries in Cornwall and Devon, the West Country home of Roly’s Fudge, and in the last few years we’ve opened fudge shops in the Lake District, Derbyshire, Lincoln, York, and the Cotswolds.

We pride ourselves on providing a unique and authentic experience, with customers able to watch our fudge handmade daily in their local towns with real butter, milk and sugar.

If you’d like to find out how to open your own fudge pantry and join the Roly’s family, find out more about our franchise opportunities and request a franchise information brochure.

Best Franchise Awards 5 Star

This year, Roly’s Fudge was awarded 5 Star Franchisee Satisfaction from the 5 Star Franchise Programme by the Best Franchise Awards 2017, based on positive feedback from our franchisees. Find out more


“I stumbled upon the tiniest, quaintest little shop… there was the buttery, sugary scent of heaven, and the vision of the freshest fudge I’d ever seen sitting on the marble, waiting to be cut. The staff were so friendly and offered samples… I couldn’t believe my taste buds and my luck!! I proceeded to empty the shelves of fudgey goodness… Hands down, Roly’s is the best fudge IN THE WHOLE WORLD!” – Jenifer

How our Roly’s Fudge is made…

Step one of our fudge making

Step 1

The fudge is cooked in our traditional copper pans in full view of our customers, using natural ingredients.

Step two - Pouring fudge on our marble table

Step 2

It is then poured out onto our solid marble slabs whilst still hot, where it cools quickly.

Step 3 - Turning the fudge

Step 3

Using a paddle, we stir the fudge, before carefully forming it into a baguette shape.

Step 4 - Cutting the fudge

Step 4

As it begins to set into shape, we slice the baguette of fudge into large slabs. Find out the rest of the process…