Fudge boxes


47 shops. 15 families. One mission… to make the best crumbly fudge ever!

Originating from Devon in the West Country over 35 years ago, we now have independently-run family fudge pantries across the UK. Each shop uses traditional recipes to make fresh fudge every day, handmade in full view for you to see.

How is it made?

Roly’s Fudge Pantry’s reputation for delicious crumbly fudge prepared in full view of our customers makes us one of the most unusual and popular shops on the high street.

At our Roly’s Fudge kitchens, our fudge is made freshly every day in small batches to ensure maximum taste.

Our traditional recipe, using recipes sourced from the grandmother of the founder, is simply butter, milk and sugar. No artificial colourings or flavourings, emulsifiers, additives or palm oils… ever!

The Roly’s classic flavours use natural and authentic ingredients, from maple syrup and whole crunchy walnuts in our Maple & Walnut Fudge, to real dark rum and juicy raisins in our Rum ‘n’ Raisin Fudge.

Roly’s Fudge does not need to be kept refrigerated and if the fudge is kept at home in sealed containers it will last for at least 2 months (…self control permitting!).

Family-run small businesses making locally produced fudge

Trading since 1987, we’ve spread from a single West Country shop to fudge pantries across the UK – a reputation that’s grown almost entirely word-of-mouth!

Right now there’s nearly 50 Roly’s Fudge shops operating across the UK from Cornwall to the Lake District. With tasters available to sample before purchase, we now have thousands of Roly’s Fudge addicts!

We may seem a lot, but there are only 15 families behind Roly’s Fudge. Each of our pantries are small businesses independently run by families who have fallen in love with our fudge and who share our same artisan values.

Visit any of our shops for your free Roly’s taster!


Find out more about the Roly’s Fudge families >>

Find your local Roly's Fudge Pantry

The Roly's Fudge Story - as it happened...

So where did it all start? Our story began over thirty five years ago… when Roly’s Fudge founders Peter and Lindsey Riley started to make homemade fudge in the farmhouse kitchen of their 16th century thatched cottage in Mid Devon.

Using a family recipe passed down through the generations from Lindsey’s grandmother, they decided to restore the artisan method of making fudge. No oils or additives were needed, of course – just finest quality ingredients made with only traditional methods.

To do this, a large copper cauldron was bought from an antique shop in a market town in East Devon. Their kitchen marble slab was cleaned and sterilised and, through trial and error, the first batch of Roly’s vanilla fudge was produced.

Cooking by hand in very small batches and using lashings of Devon butter, they found the process, although time-consuming and requiring a great amount of dedication, was simple, and produced a delicious and unique Devon taste. However, as with many simple foods, making them outstanding requires much honing!

Our product testing took several weeks, and the first Roly’s Fudge Pantry was opened in Torquay in 1987.

Read the full story...